After much digging and research, it turned out that the explanation for higher prices of leather outerwear was; long supply chain of distributors, wholesalers, retailers coupled with costly marketing campaigns. This meant only a minute fraction of the price consumers paid went into the product itself. We could identify that the problem was solvable and consumers like us deserve better, so we started The Jacketers. The challenge we took on ourselves was simple, make it easy for people to buy high quality leather jacket at accessible pricing. By cutting out the unnecessary expenses, designing and manufacturing in-house, selling directly to consumers and utilizing just-in-time production we are able to provide higher quality leather jackets at a fraction of market price. We know that electrifying feeling of wearing a leather jacket and believe everyone has the right to have that feeling.